Blogging Done Right

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Depending on your purposes, what you put into a business blog should be quite specific and well-planned. Take a look at websites like Entrepreneur.com. You’ll find a lot of content that is relevant and explores current trends and topics in the business world. It also has timeless content that is useful for things like personal development and wealth-building.

If you’re getting ready to start a blog, you have a lot of choices to make. You have to think about the layout, the features you’d like to provide your blog’s visitors, and what content you want to offer to your readers. Here are a few tips to help you get started on how to build your blog for the first time.

1. Choose an easy-to-read layout: As soon as someone visits your blog, they’ll want to be able to navigate the content easily. Choose a blog template that lets you list categories so that readers can explore specific topics that interest them. Get a personalized banner for the top of the page and keep in mind that you can always change it as your blog evolves.

2. Choose blog topics and create a blogging schedule: When is the most comfortable time for you to blog? You don’t want to do any writing when you’re not in the proper mood for it. Think about when you have the most quiet time and use it to start adding posts to your blog. Also, list a few topics or themes that you can write about. Write about what you’ve learned as a business owner, tips on how to apply for business credit, and other things that would interest readers about the business you’re running.

3. Create an RSS button: Give readers a chance to subscribe to your blog through an RSS feed. This way they will never miss out on your content and special offers.

4. Monitor site traffic: You can use Google Analytics or Statcounter, both which offer free traffic tracking for your blog. This will show you which blog posts are generating the most traffic so that you can continue to create similarly useful content and keep your readership growing.

5. Link your posts to social media: WARNING – Don’t go overkill on this. Use Facebook and Twitter to link back to blog posts. You can automate this, but it actually looks a lot better if you post the link yourself and preface it with a brief comment. It’s just a fact that a Twitter account full of blog links doesn’t look attractive.

Managing a successful blog also involves some more in depth research like applying the right keywords and configuring it so that it ranks high up on search engine results. Still, these are a few good ways to get you started toward having a more significant online presence.

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The Difference Between Bosses and Leaders

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Here are three examples of the different types of bosses out there. There are many more, but this is just a snapshot of the three I’ve heard the most about from people who are employed at different businesses and corporations. As you read about them, see if any sound familiar and then think about whether you’d like to work for them until you reach the age of retirement.

1. The Dictator - Here is someone who likes to call the shots and is never wrong. You do what this person asks even if you know it won’t work out to his or her preference but you’re too afraid to sound challenging. With this kind of boss, it’s hard to bring up concerns without being afraid that you’ll get shot down and you will constantly feel like he or she doesn’t want to listen to you.

2. The Cool Surfer - You’ll never see this person show up in formal gear. Shorts and sandals are his or her uniform and they even bring a ping pong table into the office. This is a boss who understands that work should include some comfort and leisure or else employees will dread showing up every day. Even better is if this boss lays out a daily supply of snacks and good coffee. Don’t assume this person isn’t smart. After all, the company didn’t appear out of thin air.

3. The Passive/Aggressive Presence - This is a boss who creates an uncomfortable climate in the office. Perhaps he or she is always worried about the finances but doesn’t give much thought to other business operations. Since this person is only concerned with numbers, they might not care to figure out how creativity can help boost business. They want to see results and will make certain comments about the successes or failures about the business but will rarely engage in personal development opportunities or anything that will boost marketing.

In the world of home-based business and network marketing, you’ll find that you will link yourself to a leader, not a boss. There is a huge difference here and the main thing is that you are not an employee, but the member of a team. You and this leader both have to choose each other if you expect to experience any real success. The team leader doesn’t HAVE to recruit you, but after an interview, you might find that you are a good fit for each other. This isn’t the same as a job interview, however, because you won’t necessarily be presenting your qualifications and experience. The questions are much more different than the ones you answer for a typical job interview.

You never have to deal with a boss when you go into business for yourself and that’s the key take away here. You eliminate the need to request vacation time or sick days. Going into business for yourself means creating your own schedule and determining what levels of discipline work best for you. But best of all, learning to be a leader is far more inspiring to others than being someone who tells them what they have to do.

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Your Cell Phone Is Your Best Networking Tool

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If you haven’t already upgraded your cell phone, now might be the time to do so, especially as you attend more and more business events and workshops. You’re going to need something fast and reliable so that when you meet new people you can instantly save their numbers or connect with them on social media, maybe even take a few important pictures and reduce the amount of business cards you bring home.

Cell phones are so powerful now that you can pretty much take pictures of documents and scan them as PDF files or use the camera as a scanner. In fact, you can download apps that will generate barcodes for you. You can have that barcode link back to your personal website or upload your contact information into the other person’s cell phone.

If you are worried about losing the business cards handed to you, you can use your phone to take pictures of them. If you’re signed up with a reliable cell phone network, you can easily email everything to yourself so that you can quickly access everything once you’re at your computer. Thing is, networking events can be so fast-paced and exciting that you might lose track of who you meet and what you talk about. Use your cell phone to jot down important notes about who you’ve spoken to and why you will want to contact them again soon.

Your cell phone is the main hub for social networking and in-person interaction. Keep it charged and get your apps in order. One thing people love to do while at these events is take pictures and the occasional interview video. Make sure you’ve got a memory card that can handle a few short videos that you can quickly upload to YouTube or Facebook. Carry an extra memory card if you have to. Also, make sure you’ve got an extra battery or a cord so you can recharge your battery if necessary. You’re going to put it through some very heavy use, so be prepared so that you don’t suddenly become disconnected.

Explore what new business apps are being put on the market for you to download and find the one that is the easiest to use. LinkedIn has an app that you can try out and see if it helps you get connected to other LinkedIn users instantly. Whatever you choose to download, make sure you learn how to use it so that you don’t fumble with it once you’re talking to people and trying to get down their contact info.

 

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