Depending on your purposes, what you put into a business blog should be quite specific and well-planned. Take a look at websites like Entrepreneur.com. You’ll find a lot of content that is relevant and explores current trends and topics in the business world. It also has timeless content that is useful for things like personal development and wealth-building.
If you’re getting ready to start a blog, you have a lot of choices to make. You have to think about the layout, the features you’d like to provide your blog’s visitors, and what content you want to offer to your readers. Here are a few tips to help you get started on how to build your blog for the first time.
1. Choose an easy-to-read layout: As soon as someone visits your blog, they’ll want to be able to navigate the content easily. Choose a blog template that lets you list categories so that readers can explore specific topics that interest them. Get a personalized banner for the top of the page and keep in mind that you can always change it as your blog evolves.
2. Choose blog topics and create a blogging schedule: When is the most comfortable time for you to blog? You don’t want to do any writing when you’re not in the proper mood for it. Think about when you have the most quiet time and use it to start adding posts to your blog. Also, list a few topics or themes that you can write about. Write about what you’ve learned as a business owner, tips on how to apply for business credit, and other things that would interest readers about the business you’re running.
3. Create an RSS button: Give readers a chance to subscribe to your blog through an RSS feed. This way they will never miss out on your content and special offers.
4. Monitor site traffic: You can use Google Analytics or Statcounter, both which offer free traffic tracking for your blog. This will show you which blog posts are generating the most traffic so that you can continue to create similarly useful content and keep your readership growing.
5. Link your posts to social media: WARNING – Don’t go overkill on this. Use Facebook and Twitter to link back to blog posts. You can automate this, but it actually looks a lot better if you post the link yourself and preface it with a brief comment. It’s just a fact that a Twitter account full of blog links doesn’t look attractive.
Managing a successful blog also involves some more in depth research like applying the right keywords and configuring it so that it ranks high up on search engine results. Still, these are a few good ways to get you started toward having a more significant online presence.